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You’ve got a fully-stocked retail location and you want to maximize your sales potential by creating an online store. Good move: a recent study by BURST!media shows that consumers are utilizing the web more than ever to make sales purchases and find out information about goods and services.
So now that you’ve made a good decision, how do you create an effective online store?
There are several ways to build an online store. There are cheap and even free "shopping cart" software solutions on the Internet that are secure, but not necessarily scalable. Building an online store can be an inexpensive endeavor, or can run upwards of $20,000 as you add functionality and scale. Here are some options for building tools.
1. "Off The Shelf" Software
There are software products that allow a company and its programmers to add the eCommerce system to a site. These products can range from $800 to $1,500 and typically do not include the cost of programming and design.
2. Online E-Commerce Providers
Some companies offer solutions that are entirely Web-based and geared toward non-programmers and small to mid-sized businesses. They might include a small set up fee of under $100 and then charge a reasonable "rental" fee per month ranging from $25 to $50. They might also charge a per transaction fee that should be under 2 percent.
3. Custom Store Solutions
Some companies offer modules to custom build an online store. They usually offer the service of building the site and inserting the necessary modules so the online store works. Prices for these solutions can range from $2,000 to $20,000, depending on the company and the size of project.
Now that you've picked a building solution, why not consider design?
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