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Recent articles in The Wall Street Journal, The Sun-Sentinel and countless other newspapers point to the efficacy of business blogging. Blogging, or weblogging, argue many business leaders, is a simple and inexpensive way to communicate with customers, increase your internet presence and drive new business to your website.
Akin to an online journal, blog content is determined by the individual blogger, or blog editor. Blogs are updated as often as you like, and may cover subjects both directly and indirectly linked to your business. Businesses may use blogs to host original content or information, or simply link to relevant articles and stories on other sites.
Blogs are often cheap and easy to maintain. Many blog-hosting sites, such as www.blogger.com and www.blogspot.com are free, while others, such as www.typepad.com provide services along with server space for around $150 a year.
For many businesses, blogs are a way to communicate quickly and effectively with customers who may have questions or concerns about products and services, or who may simply be curious about a company’s business philosophy. According to The Wall Street Journal, “starting a blog can reap big increases in website visitors within months, thanks largely to search engines' enthusiasm for the medium.”
With all the benefits of blogging, there are some pitfalls to watch out for: The informal nature of blogs (and the user’s ability to update them instantly) may lead some to post unprofessional or inappropriate content. Make sure that all blog content is stringently monitored for company relevance and professional tone. Another pitfall: blogs often languish from lack of attention. In order to maximize your blog’s effectiveness and encourage users to repeatedly return to your site, blogs must be regularly updated.
Happy Blogging! |
