What is Bid Ranking Software?
By Ellen Thompson |
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Bid ranking software helps you manage Pay Per Click campaigns by automating the bidding process. You set up the bid ranking software, enter the desired position you’d like your ad to appear along with the maximum amount you are willing to pay for each keyword and the bid ranking software will do the rest.
Bid ranking software helps you maintain your positions by automatically logging in, checking your bids, and adjusting them based on your preferences. In addition to saving you time, bid ranking software helps you maintain ranks for the lowest bid possible, which reduces overall costs.
Bid ranking software works with all major Pay Per Click providers including Google, Yahoo Search Marketing, MSN, Kanoodle, Miva, Look Smart, Enhance as well as others.
Bid ranking software, however, isn’t cheap. Even with just 1000-3000 keywords to manage, you can expect to pay $100 or more each month for your bid ranking software subscription. Bid ranking software also has limitations with Yahoo Search Marketing. Since YSM doesn’t provide ranking information outside of the highest and lowest bid in the “premier zone,” it’s not going to help you much if you are trying to maintain ranks of 4th – 8th position.
While bid ranking software isn’t for everyone, if you are spending $1000 or more and at least an hour a month reviewing your campaigns, it may be worthwhile to invest in bid ranking software.
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