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The Big Moo
Edited by Seth Godin


Boost Your Bottom Line with a Power-Packed Headline
 There’s an old saying… curiosity killed the cat. Let’s face the facts; cats aren’t the only creatures that get sucked into whirlpool of curiosity. Everyday we find ourselves bombarded with moments of curiosity. The best example… headlines!

The Power of Words in Advertising
 In most promotional material, aside from the attractive colors and images, the content serves as the primary enticing factor that lures customers to visit your store or give you a call.

Illustration in Marketing Materials
 Not so many years ago businesses used to grunt at using illustrations in their marketing materials. But today, the use and influence of illustrations is growing right along.

Producing a Catalog
 Before you can produce a catalog, you must undergo first the planning stage. In the planning stage, you envision your objective. What do you want to communicate? What tone or ambiance is necessary to make the objective apparent?

Seven Deadly Newsletter Sins (and How to Cure Them)
 Newsletters can be great communication tools, but they take work. Here’s a quick list of common problems newsletters run into and how to fix them.

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