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The Big Moo
Edited by Seth Godin


CRM For Beginners – Customer Relationship Management Basics 
 In order to maintain a successful business, the business must understand and maintain a positive relationship with its customers. Customer Relationship Management (CRM) is the process of bringing the customer and the company closer together.

Automating Your Customer Support
 One of the tasks that takes up a lot of my time is answering emails. It isn't just answering email that eats up the hours - sorting through and deleting spam and junk mail absorbs a lot of time too.

Resolving Collections Crises
 It’s a frustrating yet all too common problem. Your graphic design firm does work for a customer, and as agreed, you send an invoice to them upon completion of the job, requiring them to pay you within thirty days. Thirty-five days later, you still haven’t received payment.

Checking For Credit Risks
 A client’s invoice is more than two months overdue. You’ve spent countless hours gently trying to coax payment out of them and have offered payment plans and incentives to move the process along. But no matter what you do, getting this particular client to pay your for your goods and services is like pulling teeth.

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