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The Big Moo
Edited by Seth Godin


4 "Sale Thieves" You Need To Be On The Lookout For
Many successful marketers began their careers as children setting up a lemonade stand or selling newspapers. Years of experience and exposure to more mature and intricate marketing techniques change a lot of things, but there is one aspect that is no different between selling glasses of lemonade and Internet marketing... customers have the power to decide whether or not to buy your product.

Close More Sales with a Direct Approach
Pretty much anyone you ask rolls their eyes when talking about salespeople. "Windbag", "Schmoozer" and "Full of hot air" are the phrases that come to mind––well, those are the nice phrases.

Six Innovative Payment Offers that Sell Like Crazy
The way you structure your payment offers can increase your sales. I'm not talking about the way people pay like credit cards, digital payments, checks, and cash options.

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