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The Big Moo
Edited by Seth Godin


How I Choose My Company Name
 The process of researching and selecting a company name for your new business is not unlike the steps you go through when you’re naming a new baby. While fun and exciting, distilling your list down to the one perfect name can be more difficult and emotionally draining than you think.

Creating a Tagline
 A tagline is a short phrase or headline that describes what your company does and echoes your corporate identity. For many companies, the tagline comes directly from the mission or vision statement and reflects why a business was started or what a business may offer that others don't.

A Great Banner Only Needs Simple Things… 
 To create your own great banner, you only need five (5) simple things:

What Makes a Good Logo
 What makes one logo better than another? Simplicity.

Time to Revamp Your Visual Identity?
 Look at your company logo. Does it fade into the background against other images you use to promote your company? Has it become dated? Does it still fit with your company vision? Is your message connecting with the customers you want?

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