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The Big Moo
Edited by Seth Godin


Don't Be Afraid To Give Problem Customers The Boot
Q: In a recent column you made the point that the customer is always right, which I agree with. However, in the same column you also said that it is sometimes necessary give problem customers the boot. If the customer is always right, at what point do you think they become so problematic that you should stop doing business with them?

Impressing Your Customers Is Easy With 3 Guaranteed Tactics
Customer satisfaction isn't one single act, but a group of actions that work together to make their experience a pleasant and satisfying experience. You've probably eaten at a restaurant where the food was wonderful, but the service slow and unprofessional. Somebody was doing a good job, but your overall experience wasn't up to par. There are three areas of service that work together to impress your customers. Provide good service in these three areas, and they'll be back... time and time again.

The 7 Secrets Of Wow! Customer Service
Your aim in giving your customers exceptional service is to make them say “Wow!” as soon as you disappear. You can do that if you make the following 7 tips part of your normal pattern of service.

The Golden Rule Of Customer Service
“Do unto others as you’d have them do unto you.” Don’t worry; I’m not trying to take you to Sunday school under the pretense of a business article! However, in one form or another we have learned this rule for as long as we can remember. Many people try their best to apply this rule in their everyday lives. But, how many of us try to follow such a simple principle when it comes to business?

Customer Service Leads to Customer Loyalty
All customers want and expect superior customer service, and it is all too important that we give it to them. Otherwise, our competition will.

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