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The Big Moo
Edited by Seth Godin


All in the Family: Planning Ahead for Generational Transitions in Family-run Businesses
You’ve spent 30 years building up your family’s bakery business, created both an outstanding product line and a strong and loyal customer base. Building upon your father’s original three shops and small wholesale business, you’ve acquired contracts with several large supermarket chains and are now mass-producing your baked goods for a national market.

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