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The Big Moo
Edited by Seth Godin


CRM and the Customer Life Cycle 
 Customer Relationship Management or CRM is a combination of enterprise strategies, business processes and information technologies used to learn more about customers' needs and behaviors in order to develop stronger relationships with them.

12 Handy Tips for Generating Leads through Cold-Calling
 Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great
insight into their requirements and influences.

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