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Marketing Your Cookbook
New writers often think the publisher arranges for all publicity. Not true. As the writer, you have the most at stake so it will benefit you most to take a proactive stance when it comes to promoting and selling your cookbook.
4 Step Dynamic Sales Letters
You, like all marketers have a million and one things to do today! At the top of your priorities is marketing... finding more customers and raking in greater profits. If you’re looking for a simple, proven model to create sales content without spending hours hunched over the computer, try the AIDA (Attention, Interest, Desire, Action) model. You’ll be amazed at how fast you can create an effective salesletter.
Small Ads Produce Dynamic Results: 4 Steps to Exploding Your Market With Small Ads
Dynamite comes in small packages... or in small ads in the marketing realm. Our natural instincts scream that BIGGER IS BETTER! Is it really true? Sure, the small advertisement doesn’t have the luxury to of listing all of the benefits and cementing the deal. It does whet the reader’s appetite for more information and clearly directs them to the desired info. Here are 4 easy steps to make small ads work for you.
Getting People to Keep Your Cards
For an entrepreneur a business is more than a piece of paper. It represents their image and years of effort, hard work and dreams. But for other people they are just another advertisement, another piece of clutter to file. To them, your business card may be nothing more important than any other business card that crosses their desk at any given time. So, as a business man how can you make your card attract attention, gets kept and actually used?
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