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The Big Moo
Edited by Seth Godin


Introduction to Banner Ads
If you use the Internet then you are already familiar with the ubiquitous banner ad. A banner ad is a long, thin advertisement typically appearing on the top of a web page. Banner ads often use specialized graphics and animation to draw the user’s attention and encourage them to click the ad.

Inexpensive Public Relations Tactics
Effective PR campaigns cultivate name recognition, enhance the public image of your company or help introduce new products or services. PR campaigns should supplement existing marketing efforts whose primary objective is to sell your goods and services.

Super Bowl Advertising as a PR Tool
Advertising can serve as a highly effective PR mechanism.

How To Prevent Disappointing Ebay Auctions
You should be able to find several indispensable facts about eBay in the following paragraphs. If there's at least one fact you didn't know before, imagine the difference it might make.

How To Drive Traffic To Your Site Without Paying Big Bucks
Everybody who owns a website dreams about getting tons of traffic directed to it. But getting your site noticed out of literally millions of sites can be a pretty tedious task sometimes. Many people think that they need to invest hundreds or thousands through pay per click search engines or SEO programs in order to get any traffic, but that simply is not the case. There is a simple way to get your site noticed that requires no money at all: content. In this article we will discuss how to use content on your site to draw in more traffic via search engines.

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