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The Big Moo
Edited by Seth Godin


What is Bid Ranking Software?
Bid ranking software helps you manage Pay Per Click campaigns by automating the bidding process. You set up the bid ranking software, enter the desired position you’d like your ad to appear along with the maximum amount you are willing to pay for each keyword and the bid ranking software will do the rest.

What You Need to Know About Yahoo's Panama
Most people think of a country in Central America when they hear the name Panama. For those of us who rely on Pay Per Click advertising to drive traffic to our websites, it is the name of the latest version of Yahoo Search Marketing.

Some Adwords Basics for Beginners
Google’s Adwords is still the yardstick by which other search advertising platforms measure themselves. This isn’t merely an industry observation, but a respectful sentiment that I share now, having learned the ins and outs of Adwords first hand. At ICMediaDirect.com I use this experience to give clients advice that saves them money.

Click Fraud and How to Deter It
Click fraud is when someone or something generates illegitimate hits on your banner or text advertisement causing you to pay for worthless clicks. AS PPC campaigns have grown in popularity and keyword prices and bidding have become more competetive, click fraud is on the rise.

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