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Recommended Reading - Search Engine Optimization
By Ellen Thompson and Rich Alphonse
Sep 29, 2006, 14:43
Not all websites are equal in the eyes of internet search engines. Maximizing your site’s visibility to search engines can translate into increased traffic and revenue. This is what Search Engine Optimization (SEO) is all about. While SEO may require some time and money, the rewards are often well worth it. Sites that practice good SEO techniques get better placement, meaning they are closer to the top of the list of results produced by sites such as Google. Better placement often translates into increased traffic by people looking for what you have to offer and thus increased revenue. Furthermore, an initial investment in optimization lasts far into the future of your site, all that is needed is for you to continue to follow good SEO practices. Here are some books to get you started.
Search Engine Visibility - by Shari Thurow
Shari Thurow is one of several leading SEO experts. This well written book uses an easy to follow example-based approach. Great for both people looking to do their own SEO as well as anyone who needs to understand exactly how SEO works.
Google Hacks: Tips & Tools for Finding and Using the World's Information (Hacks) by Rael Dornfest, Paul Bausch, and Tara Calishain (Paperback - Aug 3, 2006) – Illustrated
Google Hacks helps you understand how to get the most out of Google. Though most of the book focuses on how to use Google search and other services, the pages on SEO are worth the price of the book.
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