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The Big Moo
Edited by Seth Godin


Inexpensive Public Relations Tactics
Effective PR campaigns cultivate name recognition, enhance the public image of your company or help introduce new products or services. PR campaigns should supplement existing marketing efforts whose primary objective is to sell your goods and services.

Super Bowl Advertising as a PR Tool
Advertising can serve as a highly effective PR mechanism.

Profit from Press Releases Today – Tips To Do It Right
It’s not a secret that press releases have been used for years as a great source of free advertising. The real secret is in getting your press release to print. Knowing the right way to write a press release up your chances that the masses will find out about you, your business, your events and more.

Introduction to PR
Public relations (PR) is an important part of any business, and especially important for new and emerging businesses. Briefly stated, public relations is the art of getting your company talked about, without purchasing advertising. That's not to say an advertising plan shouldn't be a part of your marketing strategy, it most definitely should. But PR takes a different approach.


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