Recommended Reading - Search Engine Optimization
Not all websites are equal in the eyes of internet search engines. Maximizing your site’s visibility to search engines can translate into increased traffic and revenue. This is what Search Engine Optimization (SEO) is all about. While SEO may require some time and money, the rewards are often well worth it. Sites that practice good SEO techniques get better placement, meaning they are closer to the top of the list of results produced by sites such as Google. Better placement often translates into increased traffic by people looking for what you have to offer and thus increased revenue. Furthermore, an initial investment in optimization lasts far into the future of your site, all that is needed is for you to continue to follow good SEO practices. Here are some books to get you started.