Recommended Reading - Company Profiles
By Ellen Thompson and Richard Alphonse |
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Learn how to run your business by studying how the best companies run their businesses. It’s difficult to argue with success and often there are lessons to be learned from those who have taken their companies all the way. Here are a couple of books that show how the big boys do it.
The Perfect Store: Inside eBay
By Adam Cohen
Adam Cohen is a member of The New York Times' editorial board and was the chief technology writer for Time magazine. This book is a business biography that follows eBay from its beginning as a hobby to one of the most successful online businesses of all time.
Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success
By Jackie Freiberg and Kevin Freiberg
Another excellent business biography that takes you inside the decisions and strategies that have made Southwest one of the most successful airlines in the industry. In particular, Southwest’s unusual strategy of getting results from their employees through policies that focus on employee liberation and appreciation.
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