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The Big Moo
Edited by Seth Godin

Recommended Reading - Lasting Success
By Ellen Thompson and Richard Alphonse

Nobody wants to end up a one hit wonder on VH1’s “Where are they now?” We recommend these books to help you build enduring success in business and beyond.

Good to Great: Why Some Companies Make the Leap... and Others Don't
by Jim Collins

Good to Great explores the question of whether or not a good company can become a great company. Along the way they discover that there is no formula for making the transition and it is the intangibles that often beat out conventional wisdom.



Built to Last: Successful Habits of Visionary Companies (Hardcover)
by Jim Collins, Jerry I. Porras

Built to Last is a study of 18 companies identified as visionary in their scope. Exploring the history of these companies reveals that the ABC’s of success taught in business school are not necessarily the keys to the golden door.



Success Built to Last: Creating a Life that Matters
by Jerry Porras, Stewart Emery, and Mark Thompson

This book is the result of interviews with 300 successful people identified by the authors as “builders”. The authors’ interests go beyond business and into life. They analyze the lives of such extraordinary individuals as Jimmy Carter and Stephen Jobs and the traits that allow them to be successful in life.


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