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The Big Moo
Edited by Seth Godin


Firing a Sales Person
About two years ago a young man came into your conference room for an interview. He was fresh out of college, smart and quick witted, with fire in his eyes. He didn't have the experience you were looking for but you liked him. He had a trusting face and came with no bad selling habits. You knew he would demand a smaller base salary than a more experienced rep and the potential for a higher return was obvious, so you hired him.

Distributing Products Via Sales Representatives
Reaching the widest possible market for your goods is an important goal for today’s successful entrepreneur. In the retail market the first and crucial contact is the CEO of the companies you are hoping to supply. 

Interviewing Success: Hiring Sales People
If your business is like most, finding the right people for your sales team is among your most critical and difficult staffing challenges. Not only are your sales people on the front line of your business, toe to toe with your customers, they are also have tremendous impact on your top and bottom lines. When very small businesses make the wrong sales hire, it can have a devastating impact.

Should I Hire Inside or Outside Salespeople?
You have a great product. With the right salespeople, your product will likely succeed in the marketplace. But do you hire inside sales staff who traditionally use phone and virtual methods to sell products with little customer “face-time”, or should you hire an outside sales force that primarily focuses on meeting with prospective and loyal customers to create relationships and larger sales? Which sales force is right for you?

Does My Business Need an Inside Sales Force?
Whether you’re just starting your business or you’ve been selling your product for longer than you can remember, going about creating an inside sales force is never easy. Developing an inside sales force requires time, money, and––even more––direction. That said, an inside sales force might be just what your company needs to move to the next level.

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