Mission statements identify the purpose of an organization, the market a business is attempting to reach and the contribution the company will make to that market. In addition to its use as a communication tool to customers and other stakeholders, a good mission statement provides clarity and focus for your business. As they grow, great businesses leaders reflect on the spirit and intention of their mission statements, and plan their growth accordingly.

4 Walls.net
4Walls.net will make it easier, faster and less stressful for you to find the perfect home.

Amazon.com
Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they may want to buy online at a great price.

Ben and Jerry's
To make, distribute and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the earth and the environment.

Courtyard at Marriott
To provide economy and quality minded travelers with a premier, moderate priced lodging facility which is consistently perceived as clean, comfortable, well maintained, and attractive, staffed by friendly, attentive and efficient people.

Fed Ex
FedEx will produce superior financial returns for shareowners by providing high value-added supply chain, transportation, business and related information services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards.

Glaxo Smith Kline
To improve the quality of human life by enabling people to do more, feel better and live longer. At the heart of this is the GSK Spirit, a new culture we are creating, which will guide employees, keep them focused and will differentiate us from our competitors. We aim to be a global team of creative people, intent on always looking for and delivering new and better ways of doing things.

Java Net
JavaNet is a start-up business that will provide a unique forum for communication and entertainment through the medium of the Internet.

Microsoft
To enable people and businesses throughout the world realize their full potential.

Sony Online
To be the worldwide leader in online entertainment; and to expand our company through the development of high-quality, industry-leading entertainment, software and services, while fostering an environment of empowerment, creativity and commitment.

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