Why we do our search engine marketing in house We started 4 Walls, our online apartment guide business, about 4.5 years ago on an extremely tight leash. We had about $5000 in capital, mostly in the form of credit card debt, to start the business. Needless to say, there was no money for anything that wasn’t absolutely essential.
How I Choose My Keywords, Part 1 - Brainstorming When I started my 4wallsinphilly.com site, I figured most of my traffic was going to come from the search phrase “philadelphia apartments.” I was wrong.
How I Choose My Keywords, Part II - Keyword Phrase Development This is the second of a three article series which describes the method I use to develop comprehensive lists of keyword phrases used for Search Engine Optimization (SEO) and Pay per Click campaigns.
How I Choose My Keywords, Part III - Keyword Tools Overview This is the third of a four part series which describes the method I use to develop comprehensive lists of keyword phrases used for Search Engine Optimization (SEO) and Pay per Click campaigns.