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How I Choose My Company Name
The process of researching and selecting a company name for your new business is not unlike the steps you go through when you’re naming a new baby. While fun and exciting, distilling your list down to the one perfect name can be more difficult and emotionally draining than you think.
Marketing Your Cookbook
New writers often think the publisher arranges for all publicity. Not true. As the writer, you have the most at stake so it will benefit you most to take a proactive stance when it comes to promoting and selling your cookbook.
Strong Arm Sales Stop Success Cold
It happens more often than you’d ever guess – in fact, it might be happening at the booth right next to yours. Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that they really didn’t want. Needless to say, these attendees don’t have a high opinion of those companies that ‘strong-armed’ them, and report that they’ll be unlikely to do business with them again.
4 Step Dynamic Sales Letters
You, like all marketers have a million and one things to do today! At the top of your priorities is marketing... finding more customers and raking in greater profits. If you’re looking for a simple, proven model to create sales content without spending hours hunched over the computer, try the AIDA (Attention, Interest, Desire, Action) model. You’ll be amazed at how fast you can create an effective salesletter.
Small Ads Produce Dynamic Results: 4 Steps to Exploding Your Market With Small Ads
Dynamite comes in small packages... or in small ads in the marketing realm. Our natural instincts scream that BIGGER IS BETTER! Is it really true? Sure, the small advertisement doesn’t have the luxury to of listing all of the benefits and cementing the deal. It does whet the reader’s appetite for more information and clearly directs them to the desired info. Here are 4 easy steps to make small ads work for you.
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